With the Summer season finished, we reveal some of the best performing destinations and Globe Shopper‘Globe Shopper’ is a term coined by Global Blue to descr... More nationalities, according to Global Blue’s unique Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More data.

Chinese spend up in the south

This Summer, Europe saw a shift towards the popularity of seaside destinations in south Europe, especially amongst the Chinese. Over June, July and August, sales-in-storeSiS refers to the total spend by Globe Shoppers for a given ... More from Chinese Globe Shoppers grew by more than +200% in Morocco and +17% in Greece.

However, it was Turkey that experienced exponential growth; fuelled by a depreciating lira, which hit historical lows, and strong marketing efforts including the China-Turkey Year of Tourism, the country saw a surge in Chinese visitors, with sales-in-storeSiS refers to the total spend by Globe Shoppers for a given ... More from this segment growing by over +500% in comparison to Summer 2017.

Revival of the Gulf Globe Shoppers

After a sluggish start to the year, Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More spend by Globe Shoppers from Gulf Countries in Europe saw a steady improvement. Against the backdrop of a strengthening oil price and improved consumer confidence, Saudi Arabian Globe Shoppers increased their Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More spend in Europe by +4% between June – August, while Qatari spend grew by +16%.

Many Chinese shop closer to home

While Europe experienced a slower period of Chinese spend – particularly amongst lower value transactions (those under €750 fell by -18% across June, July and August) – the Chinese remained a key driver of Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More growth in Asia over summer. Indeed, sales-in-storeSiS refers to the total spend by Globe Shoppers for a given ... More from this segment grew by +26% in the region over June, July and August, when compared to the same period last year.

Japan remains a hotspot, in the face of major natural events

Japan’s tourism and retails industries were hit in the midst of natural disasters including heavy flooding and earthquakes, however the country’s Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More growth remained strong with a +28% growth posted over the summer period.

This performance was fuelled by Chinese Globe Shoppers whose spend in Japan grew, as the country prevailed as a top destination choice for Chinese travellers.

What are the next big international shopping events?

While China’s Mid-Autumn Festival (September 24, 2018) and Golden Week (October 1-7, 2018) closely followed the Summer period, future events include the Russian Orthodox Christmas period (January 7, 2019) and the Chinese New Year holidays (February 5-10, 2019).

To plan for all major international travel and retail events, download Global Blue’s international travel calendar here.