NOTE: Predictions below were calculated on January 15, 2020 before the Coronavirus outbreak. 

Lunar New Year – this year falling on 25 January, with public holiday occurring in China from 24-30 January – is a major travel period for Chinese consumers and one of the biggest international events on the retail calendar.

2020 is set to be no exception; airlines have recorded a significant increase in the number of outbound trips planned by Chinese travellers*, when compared to the same festive period in 2019. Indeed, across key Global Blue destinations** there has been an almost +20% rise in flight bookings.

Thanks to its fast growing aviation sector creating more airports and better connectivity across the country, China’s tier II, III and IV cities in particular are propelling this growth.

With so many Chinese travellers taking to the skies this Lunar New Year, where will they land?


*The one week Chinese new year period in 2020 versus 2019 (24th January 2020 / 5th February 2019). Based on FowardKeys airline data

**Japan, Spain, UK, Italy, Singapore, Germany, France