It has never been more challenging to capture Gulf Countries (GCC) shoppers’ attention… and spending. Once well-known spontaneous shoppers, “they have evolved into more cautious consumers”, says Maissa Zard, Head of Marketing & Business Development, Luxurynsight. Understand: they still shop the same amount, just differently.

From the information channels they use, their perception of luxury today, the growing importance of ecommerce platforms and their liking for modest fashion alongside the erosion of brand loyalty, the contours of GCC shoppers are becoming more elusive.

Listen to what Maissa Zard has to say in this podcast.