After a successful launch in early 2017, Mobile Customer CareMobile Customer Care (MCC) is a digital innovation from Glob... More has been extended to China’s number one messaging platform, WeChat, to better serve Chinese Globe Shoppers

In 2017, Global Blue launched Mobile Customer CareMobile Customer Care (MCC) is a digital innovation from Glob... More (MCC) – a digital breakthrough that provides real-time support to Globe Shoppers’s smartphones throughout their Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More journey.

Now, Mobile Customer CareMobile Customer Care (MCC) is a digital innovation from Glob... More has been extended to China’s most popular app, WeChat, to better serve Chinese Globe Shoppers.

Why bring MCC to WeChat?

Chinese travellers represent the number one Globe Shopping nation, currently accounting for almost 40% of all Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More spend. Meanwhile the Chinese app, WeChat, has surpassed 1 billion monthly active users globally, with the total number of ‘followers’ for official brand accounts reaching 797 million.

The extension means affiliated merchants will be able to improve the Chinese Globe ShopperGlobe Shopper is a term coined by Global Blue to describe fo... More experience, offering them personalised, real-time Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More support, via their preferred channel.

How MCC works in WeChat

Launching as a real-time, one-to-one communication channel within the WeChat platform, the functionalities include transaction-triggered communication updates to guide Globe Shoppers through the entire TFS process.

More detailed information is available via a mobile-optimised website, which is accessed via the WeChat browser and informs users on the transaction status and next steps. To access MCC on WeChat, travellers simply need to follow the Global Blue WeChat account.

The first truly global mobile customer service offering

Since its successful launch in March 2017, Global Blue has expanded its Mobile Customer CareMobile Customer Care (MCC) is a digital innovation from Glob... More service to 17 key markets across Europe, Asia and Latin America. Four key Globe ShopperGlobe Shopper is a term coined by Global Blue to describe fo... More languages have been incorporated, including Chinese, English, Russian and Latin Spanish, with additional languages to be introduced during 2018.