The world’s biggest celebration

Lunar New Year is China’s most important holiday, gathering 1.5 billion Chinese people to celebrate the new year around the month of January. Typically, festivities begin with a family gathering and a feast on the eve before followed by different customs for each following day.

Children may receive money in red envelopes as a symbol of good fortune from their parents, grandparents and other elder relatives. Digital red envelopes are also exchanged between employers and employees, co-workers, and friends.

This year, the beginning of the festivities will start on January 25th 2020, marking the beginning of the year of the Rat and last 15 days, until the Lantern Festival.

Celebrating the Year of the Rat with a special Extra Refund gaming campaign

Chinese New Year is also synonymous with increase travelling flux with Chinese choosing to travel locally or farther abroad during the lengthy holiday break. As such, Global Blue, the worldwide Tax Free ShoppingA number of countries offer VAT/GST refunds to international... More leader, is launching a special Lunar New year Extra Refund gaming campaign to support retail partners welcome Chinese shoppers and encourage them to visit and shop in their store.

Chinese Shoppers can use their Wechat app to scan the QR code from their phone and play the mini game to win extra refund coupons amongst other prizes. The value of the extra refund cash prizes goes up to 2020RMB (260 euro) and other non-cash prizes include fast lane VIP pass at Global Blue airport refund points and greeting cards to exchange between friends.

In parallel, retail partners have been equipped with point-of-sale media kit (available download below) to communicate on the campaign inside their stores.

Your local Global Blue representative is at hand to help you get ready for the campaign from January 20th until February 29th 2020 in 20 countries.

Download the Point of Sale Media Kit.