A buoyant trendsetting scene, mastodon digital platforms making fashion houses completely review the way they engage with their clients and market their products, a forever expanding number of consumers… The Chinese luxury market is one difficult to grasp. But the world’s largest luxury market is home to the most exciting retail innovations and holds on to a world of opportunities yet to be explored.

In this video below, Chloé Reuter, CEO & Founder of Reuter Communications, reveals the 3 most important evolutions affecting the Chinese retail market recently and the opportunities ahead for retailers.